Chatbot leaders from around North America gathered in San Francisco Tuesday, May 9 for SuperBot 2017, a day-long conference of panels, demos and networking. Hosted by bot analytics platform, the event attracted a prestigious crowd of bot pioneers including Pandorabots, Chatfuel, Facebook, Howdy, Kik, Google and IBM Watson. With so much thought leadership in one room, invaluable best practices were exchanged. If you didn’t make it to the conference, don’t worry. We’ve recapped the top tips below:

Top 5 Tips from #SuperBot2017


Multiple presenters agreed we’re in the “fart app” age of bots. No one particularly likes that reference, but as with all technologies there is a natural process of discovery of the most optimal use cases. While the easy play in bot building is creating simple weather or time features, all of the panelists were eager to harness the more gravitational implementations. Don’t be shy about dreaming big.


While analytics analysis is required for most surface-level understanding of technologies like websites, bots have the invaluable resources of conversation logs. After launching a bot you can immediately start discovering what uses resonate most with users. Use that data as your north star and focus on delivering the highest value to your users.


A bot that wakes you up in the morning has different functionality than a bot that gives you directions in your car. Take advantage of the opportunities that lie in each of these unique scenarios. Build your bot to optimize the experience of your users based on their given context.


Don’t just build a bot because it’s the trend right now. Concentrate on what platform will provide the greatest benefit for your core audience. Busy mothers who are constantly on the go would love a simple reminder of their grocery list when they get to the store. A browser based bot on their computer at home wouldn’t serve the same need at the moment its needed most.


While the experts at the conference had been building bots for decades, the technology is still foreign to a large percentage of the population. When releasing a bot to a new audience, prepare with appropriate notifications and training. Help the new tool reach its full potential for the users by meeting them where they’re at in the journey.

Across conversations on user acquisition, monetization, UX and development, bot leaders eagerly discussed the vast frontier ahead. With conversational platforms continuing to climb in popularity we anticipate seeing a continued increase in chatbots, voice-activated assistants and artificially intelligent bots.

Curious if a bot is right for your business?

Book A Free 30-Min Consultation With Our Founder


Want to stay on top of the AI headlines each week? Signup for our newsletter This Week in AI HERE.

Categories: Blog, Bots

About the Author

Jessica Cox

Leave a Reply

Your email address will not be published. Required fields are marked *